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Auctions however, have been recorded as far back as 500 B. Deriving from the Latin word augēre, which means to "'increase' (or 'augment')".

Auctions have since widely used a method of liquidating assets, and has evolved into many different variations.

Some people wanted things, other people had things and wanted to sell them. The use of classifieds is referred to as classified advertisement.

Normally used in text based print, classified advertisement is a now a strong vertical market that allows customers to communicate their needs with each other.

The C2C site also e-mails the seller to report who won and at what price the auction finished.

At that point it's up to the seller and buyer to finish the transaction independently of the C2C site. Although it's free to shop and place bids, sellers place fees to list items for sale, add on promotional features, and successfully complete transactions.

Specialty marketplaces have also been added to serve the specialized needs of buyers and sellers.

Consumer to consumer (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product.The investment into concepting and developing a top of the line product or service that consumers are actively looking for is equitable to a retail pre-launch product awareness marketing.There are many different classifications of marketing.Customer to Customer marketing has become more popular recently with the advent of the internet.Companies such as Craigslist, e Bay, and other classified and auction based sites have allowed for greater interaction between consumers, facilitating the Customer to Customer model.

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